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dry remedy™
moisturizing hair
care
Instantly improve
dry hair up to 63%
with new Dry Remedy™
Hair Care.* The
system transforms
even the driest,
most brittle hair to
soft, supple and
touchable. Our
patent-pending,
clinically proven
blend—with buriti
oil, pomegranate and
palm-derived
conditioners—penetrates
hair with moisture.
*in a clinical wet
combing study,
condition was
improved after using
shampoo, conditioner
and masque.
green science™ skin
care
Lift, firm,
moisturize and
minimize lines with
our new 4-step
system, clinically
proven to perform in
4 weeks.*
Step 1: Green
Science™ Lifting
Serum
Step 2: Green
Science™ Firming
Face Creme
Step 3: Green
Science™ Firming Eye
Creme
Step 4: Green
Science™ Line
Minimizer
*Based on clinical
testing of the
4-step Green
Science™ skin care
system

chakra™ balancing
body mists
Our new body mists
are pure essential
oils blended
according to
Ayurveda—the ancient
healing art of
India. Ayurvedic
sages believed that
balancing the
chakras—energy
centers of the
body—could help
improve our sense of
wellness. Learn more
about chakras
here.

nourish-mint™ lip
collection
Our lip color is
naturally
better-powered by
plants, not
petrochemicals.
-
Nourish-Mint™
Smoothing Lip
Color—21 creamy,
saturated hues
-
Nourish-Mint™
Sheer Mineral
Lip Color—7
translucent
shades with 100%
mineral-derived
pigments
-
Nourish-Mint™
Renewing Lip
Treatment—colorless
botanical
conditioner
Infused with
plant/fruit waxes
and oils to smooth,
hydrate and plump.
aveda men pure-formance™
hair care
Introducing Aveda
Men Pure-Formance™
collection—tailored
to every man's
essential need for
high-performance
scalp and hair
management that's
easy to use.
Clinically proven to
leave scalp feeling
calmer, healthier,
less irritated and
less itchy.
Now, try NEW Aveda
Men Pure-Formance™
Exfoliating
Shampoo—a
high-performing
formula that deep
cleans hair and
exfoliates scalp
with weekly use.
Ideal for every hair
type.
scalp remedy™
dandruff solution
Reduce flaking up to
41% in just one week
with new Scalp
Remedy™ Dandruff
Solution. The daily
leave-in treatment
promotes a healthy
scalp by relieving
itching and
redness—and prevents
the reoccurrence of
flakes with a custom
plant blend.
smooth infusion™
Smooth like a pro
with our new
Smoothing System.
Our new Smooth
Infusion™
Style-Prep™ Smoother
joins Aveda
favorites Smooth
Infusion™ Shampoo
and Conditioner to
make styling faster,
easier and
longer-lasting. The
exclusive plant
infusion blend—with
organic aloe—creates
a smooth new surface
on hair.
be curly™
Dramatically reduce
frizz and define
curl up to 57% with
our new curl
perfecting system.
Our exclusive plant
blend expands when
hair is wet,
retracts when hair
is dry to enhance
curl and wave.
Tamanu oil
moisturizes hair and
reduces frizz.
See what
stylists have to
say about our
Be Crly™ system—and
why it’s great
for all hair
types. Watch the
video
here.
color conserve™
strengthening
treatment
Our Color Conserve™
system helps keep
color-treated hair
from fading. And
now—our new Color
Conserve™
Strengthening
Treatment improves
hair’s resistance to
combing breakage by
up to 57%*.
tourmaline charged
exfoliating cleanser
Now, there’s a
healthier way for
your skin to
glow—with more
radiance and less
irritation. New
Tourmaline Charged
Exfoliating Cleanser
helps increase cell
turn over, remove
impurities and
condition skin. It’s
the first step in
our Tourmaline
Charged Skin Care
system.
pure abundance™ hair
potion
New Pure Abundance™
Hair Potion—our
innovative
powder-to-lotion
formula—instantly
thickens hair up to
17%, creating an
abundance of volume
and texture with a
matte finish.
outer peace™ acne
system
92% were clearer in
just 4 weeks**. Our
skin-conscious daily
regimen treats
blemishes you have
now—and stops new
breakouts in their
tracks. Special
treatment helps calm
irritation and
reduce redness.
Weekly use of new
Outer Peace™ Cooling
Masque—our new
treatment that
sooths and
calms—skin
immediately looks
less red and
irritated.
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